Chief Product Officer, Mindshare South Asia
Parthasarathy has spent over 22 years in the Advertising & Marketing Communications Industry.
He leads Product & Strategy at Mindshare, India’s largest Media Communications Agency, and a part of WPP, the largest communications conglomerate in the world.
In his current role as Chief Product Officer, Parthasarathy leads a community of Communications Strategy & Data/Analytics experts across 8 Mindshare offices in South Asia. This community drives the usage of Mindshare’s proprietary “Original Thinking” planning framework, manages & evolves a bespoke set of tools, manages strategic product partnerships and crafts analytics solutions to address diverse marketing issues. The rapid proliferation in consumer data has transformed the Media & Communications business in the past decade. The Product Community at Mindshare leverages this data to resolve an increasingly complex world for their clients.
Prior to Mindshare, Parthasarathy spent 14 years with JWT, one of the leading advertising agencies in the world. His last role at JWT was Regional Account Director on the Ford Business for Asia-Pacific & Africa.
Before he entered the world of advertising & marketing, he worked with IBM India, marketing CAD & ERP solutions to the manufacturing sector.
Parthasarathy is a BE (Hons) in Mechanical Engineering from (BITS), Pilani and a PGDM from the
Indian Institute of Management Calcutta