Managing Director, Data Science Accenture
Mr. Sanjay Sharma is the Managing Director at Accenture Digital and is the global lead for Marketing Capability. He leads one of the biggest global capabilities in ‘data and analytics driven marketing’. He has 20+ Years of experience in innovative application of quantitative techniques in Marketing across multiple industries and geographies. In the past decade Sanjay has worked for a large number of leading global brands, consulting them in ‘Customer, Marketing & Sales’ and delivering significant improvement in return on marketing investment across the board. He supports clients in North America, India, APAC and UK. While he worked for all industries his most notable contribution has been for retail, telecom, CPG/FMCG, consumer electronics and financial services.
Mr. Sanjay Sharma works upon consulting on marketing strategies & tactics using advanced quantitative solutions; platform development for delivery of marketing services, CRM and Customer Infused Marketing. His specialities include Marketing spend optimization, pricing, promotion management, assortment & space management & customer management. His core competencies are in leadership & team building, management consulting – sales & marketing, customer strategy & management, applied advanced analytics, global operations (Consulting & Implementation Practice)